At first glance, Oakland may be seen as a city with a thriving Spanish-language media scene. There are as many as four bilingual newspapers distributed in certain parts of town. Turn the radio dial and you will hear Spanish on several AM and FM stations, and there is nightly news on both Univisión and Telemundo. As one San Francisco-based ethnic media specialist told me, “when I think of news deserts, I don’t think of Oakland.”
But speak with the audiences of those outlets and you find much to be desired.